The first thing that comes to mind is the personal attentive service I provide to every one of my clients. Because I meet my clients privately, there is no ‘pressure sales’ that you would find in a regular retail environment.

Also since I am creating unique custom jewellery for every client, I am not trying to sell you any one thing in particular. My service is to inform and educate you to the point where you can choose a unique diamond, and also your own design.

A lot of retail environments offer a mass-produced generic design with a potentially questionable diamond in it. So in the end, after shopping with me, you’re winding up with a high-quality custom product.